For the creator of Tequila Purisima, Brent Hocking, tequila has always been about purity, process, and patience—qualities that have become rare and even harder to preserve.

Long before “additive-free” became a trend, Hocking was the original disruptor setting the gold standard and committed to creating tequila with no additives, and in its purest, most uncompromising form.

In 2009, he introduced the original DeLeón Tequila, pioneering a level of craftsmanship that set a new benchmark for ultra-premium spirits. He was the first to naturally age tequila in French wine casks, achieving depth and complexity without artificial coloring, flavoring, or shortcuts. An approach born from a deep background in wine and respect for time, terroir, and the patience required to perfect them both.

His commitment to purity and innovation earned him an uncontested level of recognition.

Hocking is the only person in the nearly 40-year history of the Robb Report to win ‘Best of the Best’ five times, and he is a two-time Grand Prize winner of the World Beverage Competition 'Best in Show.' No one has achieved such dominance before. Hocking was setting records while others were just discovering tequila.

But accolades were never the goal, creating something exceptional was.